The E-Commerce Black Friday Playbook: Recover Anonymous Shoppers
97% of your visitors leave without buying. Learn how to identify them, get their contact info, and recover lost revenue.
- ▸Most e-commerce stores rely on pop-ups that only convert 3% of visitors.
- ▸Website visitor identification automatically captures the emails of up to 40% of anonymous browsers — no pop-up required.
- ▸A heated blanket brand used this to generate an extra $99K in Black Friday sales.
How do you capture emails from anonymous website visitors?
You capture emails from anonymous visitors by installing an identity resolution pixel like Site ID. When a user browses your store, the pixel matches their device to a verified database, providing their email address without requiring them to fill out a form or accept a pop-up.
How do you remarket to identified website visitors?
You remarket to identified website visitors by sending them highly personalized email or SMS campaigns based on the exact products they viewed. You can also upload their profiles to Facebook or Google to run hyper-targeted retargeting ads.
Real Results
A direct-to-consumer heated blanket brand identified 3,720 anonymous visitors during their BFCM campaign. After remarketing to them via email and SMS, they converted 847 buyers and generated $99K in additional revenue — a 70% sales increase.