The B2B SaaS Email Playbook: From 12% to 72% Open Rates
Stop blasting your entire database. Send emails only to prospects who are actively in-market for your software.
- ▸Cold email outreach is dead. Standard B2B open rates have dropped to single digits.
- ▸Audience intelligence tells you exactly which companies and decision-makers are researching your competitors right now.
- ▸A B2B software company achieved a 72% open rate and a 2,950% increase in click-through rate.
How do you improve B2B cold email open rates?
You improve B2B cold email open rates by stopping mass outreach and using intent data. When you only email prospects who are actively researching solutions in your software category, your subject lines are highly relevant, leading to drastically higher open rates.
What is B2B buyer intent data?
B2B buyer intent data is behavioral information that shows which companies are actively researching a specific topic or software solution online. It helps sales teams prioritize outreach to accounts that are ready to buy, rather than cold calling a static list.
Real Results
A B2B software company was seeing single-digit email open rates. After switching to intent-based audience targeting, their open rate jumped to 72% and their click-through rate increased by 2,950%.